Portfolio Single Page - Cut the Mustard

Company

Cut the Mustard

Description:

Restaurant

Location:

New York, USA

Design:

Logo, Website + Miscellaneous

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Overview

DigiFix IT collaborated with Cut the Mustard, a trendy New York bistro, to create a bold brand identity, optimise user experience, and oversee project execution. The goal was to develop a playful, high-impact branding solution that reflects the restaurant’s quirky and dramatic personality, while ensuring a seamless digital and in-person dining experience.

Project Scope

This project combined brand development, digital design, and project management, with a focus on:

User Research – Understanding the target audience, dining preferences, and brand perception.
Logo Design – Crafting a visually striking logotype with a bold ‘cut’ graphic to match the restaurant’s name.
Website Development – Designing a modern, engaging, and user-friendly restaurant website.
Project Management – Overseeing branding execution, digital rollout, and stakeholder coordination.
Miscellaneous Branding Elements – Creating menu designs, signage, and marketing collateral for a consistent brand presence.

DigiFix IT's Role

As a strategic branding and technology partner, DigiFix IT led the project by delivering:

Comprehensive User Research – Identifying dining trends, customer expectations, and competitive benchmarks.
Distinctive Logo & Brand Identity – A bold, visually arresting design that embodies the playful nature of the restaurant.
Website Design & Development – A dynamic online presence featuring menus, reservations, and engaging visuals.
End-to-End Project Management – Ensuring efficient execution, quality control, and timely delivery across all design and digital touchpoints.
Marketing & Miscellaneous Collateral – Designing menus, signage, and print materials to reinforce brand consistency.

Key Outcomes

Iconic & Playful Brand Identity – A bold, memorable logo that captures the restaurant’s energetic personality.
Optimised Digital Experience – A user-friendly, visually engaging website that enhances customer interaction.
Seamless Project Execution – Structured planning and execution across branding, digital, and print assets.
Consistent Multi-Platform Presence – A cohesive identity applied across physical and digital touchpoints.

Conclusion

DigiFix IT’s collaboration with Visa Europe on this strategic initiative underscores our expertise in IT infrastructure, digital transformation, and financial systems integration. This project is a testament to our ability to deliver high-performance solutions that align with business and regulatory objectives.

For more information on our enterprise IT solutions, contact DigiFix IT today.

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